Campaigns

A campaign assigns a paywall to an audience and splits traffic across variants. The split is deterministic per user, so the same person always sees the same variant for the life of the campaign.

Creating a campaign

1. Pick a published paywall.
2. Define an audience (or use Everyone).
3. Add one or more variants and set their traffic share.
4. Save. The change is live in under a minute, no SDK redeploy required.

Reading results

Every variant accumulates impressions, taps, conversions, and revenue in real time. Statistical significance is computed server-side using a sequential test, so you can call winners early without inflating false positives.